What do you do when Valentine’s Day falls on match day?
They want to be in your Arms – You want to be in the stands.
That’s the ad campaign that Puma has put together for fans of the beautiful game in the UK and Italy, since Valentine’s Day also fell on match day this year. So Puma came up with the Hardchorus. A collection of men who are supposedly at the pub before their match, who sing a version of Savage Garden’s, “Truly Madly Deeply” lyrics. Sort of interesting really. Although I have to say the Italian version (evidently different song) is actually a bit intimidating. But there is something somewhat endearing about a group of guys sitting around singing about their love for their women.
So from IMS to all the significant others out there who, like it or not, share our 365 day a year obsession with the beautiful game, here is a dedication to our other obsession; You, our valentines.
Savage Garden – Truly Madly Deeply Lyrics
I’ll be your dream , I’ll be your wish, I’ll be your fantasy.
I’ll be your hope, I’ll be your love. Be everything that you need.
I love you more with every breath, Truly madly deeply do.
I will be strong I will be faithful ‘Cos I’m counting on a new beginning. A reason for living. A deeper meaning.
I want to stand with you on a mountain. I want to bathe with you in the sea. I want to lay like this forever. Until the sky falls down on me.
And when the stars are shining brightly In the velvet sky
I’ll make a wish, Send it to heaven. Then make you want to cry.
The tears of joy. For all the pleasure and the certainty.
That we’re surrounded by the comfort and protection of – the highest power. In lonely hours. The tears devour you.
I want to stand with you on a mountain. I want to bathe with you in the sea. I want to lay like this forever. Until the sky falls down on me.